††††††††††††††††††††††††††††††††††† Updates

Market gaps

Project financing

Grid readiness

Consumer awareness

Thinking even bigger






Strategy recommendations for solar industry executives:

A transition from market followers to market makers

July 2016



Institutional investorsmay wonder whether there is sufficient consumer buying power in these low GDP per capita economies.The short answer is yes, the less affluent spend a greater proportion on essential needs like electricity. Since electricity generation costs are generally higher, the competitive cost target to beat is easier.


Over 60% of the electricity consumption in these countries is during the daytime - ideally suited to PV.


There are vast tracts of unused land and or water surface, in the identified areas, with less red tape of planning permissions if top-down political will is backing the strategy.Therefore very large-scale PV installations can be deployed at a faster rate than the experience in more land restricted markets like Europe.


The two main hurdles to anticipate and overcome: project financing capital and grid readiness. Some markets may have local content requirements to address. Hybrid systems, energy storage, and grid curtailment solutions are also important to cleverly plan.We suggest an ambitious top-down approach, by thinking even bigger in framing the value proposition.PV companies could aim to provide 25% of the daily electricity demand in these markets within a decade: a global market pie of over 1600 TWh per annum- thatís about$160 billion/a at $0.1/kWh, quite feasible.









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