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The Year of the Fire Monkey is proving to be difficult for some. The Guggenheim Solar ETF (TAN) for global PV producers is close to 30% down, from the 1st of January. The PV supply-chain has once again delivered substantial y-o-y cost reductions, not enough though to stimulate the required market expansion (required for meeting and exceeding public market expectations). Swifter, greater global growth is still needed. The only solution is more creative and aggressive sales strategies, recognising the limitations of historical sales cycles, innovating for the present and future. We diagnose areas for improvement, suggesting practical remedies for higher growth e.g. a business model to solve the intermittency handicap. To understand our approach, please click on and download/read:

A business model, PPA structure, for intermittency





Update: strategies for tough times

September 2016